Traffic Awareness: Lego Accident

The film follows a child playing with his toys, building a car like many other kids, and suddenly snaps in a wave of anger and breaks the car, as we find out that it reminds him of the parents he lost to a real car accident.

This film is part of a campaign to raise public awareness in Saudi Arabia and the Gulf countries to the dangers of reckless driving habits, the campaign was a huge success and won the GCC golden award for creative public communication.